Performance Max can scale. But only if you control the inputs.

Otherwise? You’re handing the wheel to a robot with no map.

In this episode of Is Anything Real in Paid Advertising?, I’m joined by Ben Lund, founder of Rise Marketing Group and ex-Googler, to unpack what’s real...and what’s wildly misunderstood...about AI-driven campaigns in 2025.

We get into:

⚙️ The real value of human strategy in an AI world

📉 Why Performance Max fails when left unchecked

🧠 The mindset behind building a 7-figure agency that’s still human-first

👀 Why automation without alignment is just budget drain

💡 If you’ve ever felt the gap between AI promise and real ROI…this one’s for you.

🔗 Listen + learn more at risemkg.com and connect with Ben