09 - Effie 2025 Gold Winners: Core, Mindshare, Boys and Girls Campaigns

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Irish Marketing Podcast

Tinpot Productions

11 episodes

1 day ago

The Irish Marketing Podcast, powered by IMJ and Tinpot Productions drops every Friday.

Each week we give you the need to know on what's happening in Irish marketing with interviews, insights and context from the frontlines of adland and further afield.

We know you're busy so it's always short, informative and to the point with absolute minimum faff guaranteed.

Presenter - Daryl Moorhouse
Sound Engineer - Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

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09 - Effie 2025 Gold Winners: Core, Mindshare, Boys and Girls Campaigns

Irish Marketing Podcast

19 minutes

1 week ago

09 - Effie 2025 Gold Winners: Core, Mindshare, Boys and Girls Campaigns

This weeks episode is a 2025 Effies Award special and we’re bathing in the reflected glory of 3 gold winners

In the booth we had Andy Pierce, Group Strategy Director at Core, Damien Dineen ,Head of Brand with National Broadband Ireland, and Hazel Casanova, Senior Marketing Manager at NBI, talking about how a repetitive placement of a weather forecasting TV puppet saved the day.
We spoke to Tara Moran, Business Director at Mindshare, Shane Doyle, Group Strategy Director at Core, and Deirdre O’Brien, Advertising & Media Manager at Failte Ireland, about a novel Daycation concept which also picked up Gold.
Boys and Girls work with Now TV was also awarded with Gold for a campaign which delivered hugely improved acquisition goals and high year-on-year sales growth via a couple of animated animal brand characters. Shaunagh Farrelly, Senior Strategist with Boys and Girls, joined us in studio to talk about it.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie