You might remember Dr. Nirma Jayawardena from my PhD advice video series. Today I invited her to talk about her research area – Marketing.
A short bio/description about Nirma
Dr. Nirma Sadamali Jayawardena is an Assistant Professor in Marketing at the University of Bradford, United Kingdom. She completed PhD in Marketing and Graduate Diploma of Business Research from Griffith University, Australia. She pursued a BSc in Business Management with a first-class honours from NSBM Green University, Sri Lanka, and MBA in International Business from University of Colombo, Sri Lanka. She has published her work in prestigious journals and has been the recipient of several national and international awards, grants, and scholarships.
Links about her work, where people can reach out to her
LinkedIn: https://www.linkedin.com/in/nirma-jayawardena-711502214/
University Website: https://www.bradford.ac.uk/staff/njayawardena/
00:00 Intro Dr. Nirma Jayawardena
01:05 About Nirma’s journey
05:08 Advice to those who enter Private Universities
06:36 Passion for teaching
08:14 Why did you choose Marketing?
09:38 How important is Marketing?
13:01 Visual memory on advertisements
14:44 Negative publicity is good publicity
15:33 We use marketing everyday: Job interview
16:23 Applying a marketing theory (Case study)
18:33 Lipton tea advertisement
24:04 Metaphorical framework on human judgement
25:56 What is Marketing? Nirma’s definition
28:05 Marketing after the rise of social media
30:46 Common misconceptions about this field
31:54 Tools and skills needed for Marketing
33:23 Nirma’s publication
42:10 Misuses of marketing: social engineering, political campaigns, racism
47:18 Can a company recover after losing its reputation?
48:24 Future of marketing – interesting questions worth pursuing