In this episode of IPOS Unplugged, Tim Nash, Samm Lloyd, and Charlotte Cottenden unpack how beauty brands are leading the charge in blending digital and physical worlds to create unforgettable brand moments.

After spotlighting topics like collaboration culture, Asia’s influence on global retail, and how to do more with less, this episode we’re diving into the beauty industry’s unmatched ability to connect with audiences IRL. From pop-ups in Covent Garden to viral social collabs, influencer-driven content, and fashion-tech partnerships, we explore why beauty brands are raising the bar, and what other sectors can learn from their bold moves.

We’ll cover the strategy behind these activations, the destinations powering them, and how social media is helping turn fleeting experiences into lasting brand love. If you're curious about what makes an activation truly impactful today, this one’s for you.

If your brand is facing a creative challenge, get in touch with the team at hello@weareipos.com, we help global brands deliver strategies, ideas, and activations that move the needle.

Hit follow and join us as we explore the trends shaping the future of brand and retail experiences.