Not every standout brand activation needs a blockbuster budget, sometimes, the smartest moves come from strategy, not spend. In this episode of IPOS Unplugged, Tim Nash and Samm Lloyd break down five of their favourite impactful brand activations that delivered massive results without blowing the budget.

From experiential pop-ups to socially shared retail moments, we’ll be diving into: Jellycat, The brand that turned cuteness into an immersive, experiential retail phenomenon. Maebe Manchester by Molly-Mae,  A hype-fuelled pop-up coffee truck that had fans queuing for hours. Stanley at Harrods, the viral moment that made an everyday product a luxury must-have. Axel Arigato’s Renewed Warmth, a masterclass in connected yet considered brand storytelling. Loewe x On at Selfridges, hi-tech meets high engagement in a futuristic corner shop experience.

Expect a deep dive into what made these activations stand out, how they maximised their budgets for real impact, and what lessons brands can take away for their own campaigns.

Would you like to share your thoughts? Email us at ⁠unplugged@weareipos.com⁠.

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