In this episode of IPOS Unplugged, Tim Nash and Samm Lloyd dive into the art of making every marketing penny count. The best brand activations aren’t about how much you spend, they’re about how smartly you spend it. From leveraging partnerships and tapping into emerging platforms to embracing the power of creators and shifting consumer habits, they break down what really moves the needle.

Expect lively discussion on budget-savvy brand strategies, why creativity beats cash, and how brands are making a huge impact with considered, strategic thinking. Whether it’s viral stunts, unexpected collaborations, or maximising multi-channel storytelling, this episode is packed with insights you won’t want to miss.

Would you like to share your thoughts? Email us at unplugged@weareipos.com.

Hit follow and join us every fortnight as we dive into the biggest trends shaping the future of retail and brand experiences.