In "IP Strategy 101: Is Your Secret Truly a Trade Secret (Lecture 9/10)," I will be talking about my all time favourite topic of - trade secrets. While all trade secrets are confidential, not every confidential tidbit is a trade secret. In this mini-lecture we will discuss this in more detail and you will learn the crucial attention points to keep in mind. This mini-course aims to demystify the basics of IP, delve into IP Strategy, and most importantly, provide practical advice on leveraging IP to gain a competitive edge. Based on the book "Intellectual Property: The Key to Your Competitive Advantage", this series offers clear and actionable insights without the legal jargon. Join me as I elaborate on how to use IP strategically to protect your innovations and drive business growth. Whether you're new to the concept of IP or looking to refine your strategy, this lecture will provide the foundation you need. Don't miss out on unlocking the potential of your ideas! Key Topics of the course: Understanding Intellectual Property and its value Choosing the right Intellectual Property for your business and Leveraging it The importance of IP for startups and entrepreneurs Practical advise on the attention points related to IP, as well as Practical IP strategies for business growth. Stay tuned for the entire series to become an IP-savvy entrepreneur in under 100 minutes!
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