The college sports landscape is shifting and NIL is leading the charge. In this episode, host Jake Gorski talks with Sydney Lemmerhirt, the Director of Operations for the University of Arkansas NIL program: Arkansas Edge. We unpack the business side of NIL, what it means for athlete branding, and how students in sport and recreation management can prepare for this new era of opportunity and responsibility.

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Front Office Files goes beyond the scoreboard to reveal the business moves, ownership decisions, and financial strategies that shape sports franchises. Get insider insight into how teams are built, managed, and transformed off the field. Whether you're an aspiring exec or just curious how the front office works, this podcast delivers smart, behind-the scenes stories that matter.