Iodine, a company dedicated to transforming the healthcare industry with AI-enabled technology welcomes Priti Shah to the organization as Chief Product and Technology Officer. Shah came to the organization with 20-plus years of corporate and product strategy experience. In her role at Iodine, she will be guiding the platform strategy vision while overseeing the product and engineering teams. Driven by a passion to serve people and improve lives Shah works from a position of strength when managing product portfolios. “I really think that product management is all about empathizing with users, identifying opportunities, and collaborating with others,” said Shah. This intriguing podcast will certainly delight listeners as Shah passionately discusses the career journey that led her to Iodine, her product management methodology, and the importance of customers in the product development lifecycle. Shah began her career as a product analyst where she focused on research, pricing models and crunching numbers. “I realized really quickly that all this analysis that I was doing was being leveraged by product leaders to make prioritization and tread-off positions. I think that’s when I started getting introduced into this real discipline of product management and that’s where my career trajectory started into this field of bringing ideas to market from concept to delighting customer needs,” she explained. Focused on making products and technologies that positively impact people’s lives, Shah noted that the motivation that guided her and her teams throughout her career to work harder and smarter was the knowledge that the work they were doing empowered people. Her obsession with customers and empowering people continues to drive her within the healthcare technology space.