S2. Episode 10 - Elke De Vuyst, Head of Marketing Belux

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iO Table Talks

31 episodes

4 days ago

In this podcast series, host Brian Hirman blends with numerous business leaders discussing marketing & technology related topics picked up at the iO Table Talks. Oh, in this case blending with Brian has a real connection with drinks as well...:-) iO is a blended agency specialised in marketing & technology solutions.

Marketing

Business

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Marketing

Business

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S2. Episode 10 - Elke De Vuyst, Head of Marketing Belux - Lidl

iO Table Talks

39 minutes 4 seconds

1 year ago

S2. Episode 10 - Elke De Vuyst, Head of Marketing Belux - Lidl

Brian gaat in gesprek met Elke De Vuyst, Head of Marketing bij Lidl België en Luxemburg, over generatieve AI experimenten als Lidlize, data driven marketing en het aan elkaar ‘stitchen’ van losse data bronnen, personalisatie via de Lidl Plus app en het cruciale belang van échte, hechte en geïntegreerde partnerships met bureaus.

Brian blendt een Dark ’N Stormy voor Elke: vul tumbler met ijs, sap van halve limoen, 120ml gemberbier, 45ml bruine rum, paar druppels Angustura bitter op het ijs en garneren met partje limoen.