S1. Episode 16 - Brenda Smith, CMO A.S. Watson Benelux

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iO Table Talks

31 episodes

4 days ago

In this podcast series, host Brian Hirman blends with numerous business leaders discussing marketing & technology related topics picked up at the iO Table Talks. Oh, in this case blending with Brian has a real connection with drinks as well...:-) iO is a blended agency specialised in marketing & technology solutions.

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Marketing

Business

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S1. Episode 16 - Brenda Smith, CMO A.S. Watson Benelux

iO Table Talks

36 minutes 28 seconds

1 year ago

S1. Episode 16 - Brenda Smith, CMO A.S. Watson Benelux

Brian gaat in gesprek met Brenda Smith, CMO van A.S. Watson Benelux (Kruidvat en Trekpleister), over het ‘Baby Kadobox’ marketingprogramma, het challengen van bureaus om te experimenteren met AI, de ‘Inclusion Council’, mediamix modeling, contextuele marketplace aanpak en retail media.

Brian blendt een alcoholvrije gin & tonic voor Brenda: veel ijs, 50ml alcoholvrije gin (Tanqueray 0.0), 150ml FeverTree Indian Tonic Water, garneren met een schijfje sinaasappel en een takje rozemarijn.