In this episode, Ingrid Bonde Åkerlind joins Shubha Chakravarthy to unravel the complexities of pricing for early-stage startups, especially in the world of SaaS and “XaaS” business models.
Tune in to hear Ingrid's reflections on her unexpected journey into pricing, starting from scratch in a C2C marketplace to making investment decisions with a venture capital firm. Ingrid shares powerful insights about price inertia, customer psychology, and how anchoring and framing play critical roles in both B2B and B2C contexts.
Don't miss her practical and actionable insights on:
- Why pricing is often the orphan function in early-stage startups—and why it shouldn't be.
- The psychological biases that impact pricing—across both B2C and B2B markets.
- Why SaaS and XaaS pricing models are harder than they look.
- Key differences in pricing strategy for early-stage versus mature startups.
- How to use customer interviews for pricing research—even without hard data.
- Why pricing isn't just about the number, but about picking the right value metric.
- Best practices for testing different pricing models with early customers.
- Practical tips for reviewing and iterating on your pricing regularly.
and much more!
