The green economy is on the rise, but are businesses truly committed to sustainability, or is it just another marketing gimmick? In this eye-opening episode of The Invisible Experts Podcast, we sit down with Georgios Farfaras, founder of GreenWays Social Cooperative, to discuss the hidden realities of the beauty industry, the power of social cooperatives, and why true sustainability is still so difficult to achieve.
From leaving the cosmetics industry after uncovering the toxic truth behind "natural" beauty products to pioneering one of Greece’s first social cooperatives, Georgios shares his journey of ethical transformation and his mission to create genuinely sustainable business models.
Key Topics Covered:
✅ The Truth About Greenwashing in the Beauty Industry – How major brands mislead consumers about "organic" and "natural" ingredients.
✅ The Power of Social Cooperatives – Why cooperatives are a game-changer for sustainability and economic resilience.
✅ The European Union’s Contradiction on Green Policies – How cooperatives are sidelined despite their potential for impact.
✅ Cycling & Urban Mobility as Sustainability Solutions – Why rethinking transportation is key to greener cities.
✅ The Cost of Sustainability – Why organic and ethical products remain inaccessible to many consumers.
✅ What Comes Next? – How we can push for real policy changes that support grassroots sustainability initiatives.
Georgios also reveals the missed opportunity for Greece to use social cooperatives as an economic recovery tool and explains why mainstream businesses fear the cooperative model.
📌 Are cooperatives the future of sustainable business? Or will they always be outmatched by traditional corporations? Drop your thoughts in the comments!
Guest:
Georgios Farfaras:
LinkedIn: https://www.linkedin.com/in/farfaras/
Company: https://greenwayscoop.blogspot.com/
Host:
Andrés Morales:
LinkedIn: www.linkedin.com/in/drandresmoralespachon
Minca Ventures: https://mincaventures.com
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