How to think like an investor can be done in different ways. One way is of course to learn from investors, observe them, think if I was one what would I do. This episode will share fundamentals around where they might be, how they think. It will share how an entrepreneur can make the whole investor relationships easier and better bringing more than a business idea to an investor meeting. The risk and reward matrix and balance will be explored high risk high reward and other combinations. The approach to identify "it" and sell 'it; by breaking it down into tangible steps an idea about a something that you or someone would perceive as a problem (or some positive people would classify this as an opportunity) -> The idea! -> design a solution -> sell it -> (production) -> Delivery Books referred to Ray Dalio's Principles Warren Buffet multiple titles How to get hold of Fredrik Sandvall Additional resources the podcast Invest in You, https://www.facebook.com/fredrik.sandvall.1 https://uk.linkedin.com/in/sandvall fundx.global NextLevel Investing 3.0 a 12 months and continuing finance raising programme Patreon: https://www.patreon.com/nextlevelinvesting . NextLevel Investing 2 Launching 2019 12 months investing programme (by application) contact directly for more info. Last group enabled deals in excess of £100m by raising close to £10m in non bank funding.