I would likely increase my investment in outreach and business generation. While I prioritize building relationships, having a consistent flow of predictable leads wasn't something we actively established. It relied more on chance, or randomness, if you will. Attending meetings and putting in the effort should yield results. Fortunately, it has been happening for us, although it took longer than expected in the initial years. Now, more leads naturally come our way, likely because our name brand has become more relevant.