
I deeply regret not conceiving the costume quacker and parody concept 25 years ago. Our extensive investments in licenses and properties, driven by the illusion of cost savings, taught me that choosing cheaper licenses often compromises brand alignment. I've learned the importance of going big with top-tier properties rather than spreading efforts across mediocre ones, as the success of each property directly impacts the overall brand. Introducing the parody concept later transformed our company, highlighting the significance of doing things right from the start.