I think the biggest myth is that profit margins in this industry are huge. In reality, contacts are very expensive. Many people spend upwards of $200 on an order, but the profit margin for companies like ours is often less than 30%, sometimes even below 20%. This is largely due to the involvement of middlemen like Johnson & Johnson and distribution companies. Despite the low margins, there's still a lot that can be achieved with the profits, and even a small profit margin can be used for a lot of good.