
I wouldn’t say there’s a major myth in the SaaS space, but rather a shift that many are falling behind on. A decade ago, it was all about subscriptions and annual recurring revenue—ARR was everything. But now, we’re seeing a rise in usage-based and transactional revenue models. It’s evolving into what we call the hybrid model. The key is adaptability—being able to adjust to changes in the industry as they unfold, or better yet, anticipate them before they do.