In the coaching world, being a great marketer doesn’t automatically make someone a great coach. It frustrates me to see so-called experts urging others to take steps they’ve never taken themselves. For instance, I recently met three relationship coaches who weren’t even in relationships, yet they were advising others on how to navigate them. That just doesn’t make sense to me. I’m passionate about coaching and believe it’s valuable, but I encourage people to dig into the backgrounds of their coaches. I can confidently discuss helping businesses because I’ve built and sold three of my own; I’m not asking anyone to do anything I haven’t done myself. While this might just be a pet peeve of mine, I think it’s an important consideration.