Ralf Grösel is one of the highest functioning humans I know, a kite designer, paragliding designer, racing car driver and successful businessman his accolades are many. He recently got in touch to invite me to North Macedonia to have a look at Brainchild Production, a new project which has set up a sustainable production facility in the country. At a time when shipping costs are through the roof, a European factory makes a lot more sense; the extra labour costs are offset by lower shipping costs. However, it also presents an opportunity to create something from the ground up, and when you start from the beginning, it's possible to rethink the entire production process. Ralf has done this with sustainability at the core of the ethos, but it goes much further than that with attention to detail and a finished product that literally blew my mind it's well worth listening to this episode to see what the future holds for watersports production.