EP.91: Marketing on Roblox & Reaching Gen Z Audiences With Krystal Hauserman

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Into the Metaverse

Yonatan Raz-Fridman

123 episodes

2 days ago

Our mission is to become the leading destination to learn about the Metaverse - what it is, why it’s important, how it will impact our lives, and what opportunities it unlocks. We are pursuing this mission by producing and publishing reliable, insightful and entertaining podcast shows. Join metaverse entrepreneur and thought leader Yonatan Raz-Fridman "Yon" (founder and CEO of Supersocial) as he and his guests help make sense of the Metaverse! Intro music provided by Jeremy Marsan https://jeremymarsan.com/

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All content for Into the Metaverse is the property of Yonatan Raz-Fridman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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EP.91: Marketing on Roblox & Reaching Gen Z Audiences With Krystal Hauserman

Into the Metaverse

41 minutes 48 seconds

1 year ago

EP.91: Marketing on Roblox & Reaching Gen Z Audiences With Krystal Hauserman

Roblox has a large, vibrant community of Gen Z users that spend on average about 2.5 hours per day on the platform. And to discuss how best to market to this audience, Yon welcomes Krystal Hauserman, a dedicated marketing executive to the podcast.

Krystal was previously the CMO of 11:11 media, the company founded by Paris Hilton to transform the celebrity’s consumer products, entertainment and media empire for a youth audience. Notably, they launched a persistent Roblox experience themed around Paris.

Krystal and Yon had a great conversation covering a broad range of topics, including bringing celebrity experiences to the Roblox platform, learnings from interacting with Gen Z and Gen Alpha users on Roblox and more broadly in marketing and much more.

Follow Krystal: LinkedIn | Website

Learn more about Into the Metaverse and Yon by visiting the website.

Follow Yon: LinkedIn | Twitter

Learn more about Supersocial by visiting the website.