Into the Fray - The Competitive Intelligence Podcast
Product-Marketing Alliance
13 episodes
9 months ago
Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function.
This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.
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Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function.
This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.
Using Competitive Intelligence to Boost Product-Led Growth | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later
Into the Fray - The Competitive Intelligence Podcast
43 minutes 54 seconds
2 years ago
Using Competitive Intelligence to Boost Product-Led Growth | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later
In this episode of Into the Fray, host Will Thompson speaks to Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later.
During their chat, they discuss how Matt used Crayon to re-energize their brand building, better understand the reasons why their customers churn, and to gain firsthand experience of their competitor's products.
Into the Fray - The Competitive Intelligence Podcast
Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function.
This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.
