In the first episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Fiona Finn, Director of Product Marketing at jane.app.

Erik and Fiona discuss the ROI of competitive intelligence, and how a product marketer can measure the success of their CI efforts.

The confidence a product marketer can have on their metrics is also placed under the spotlight, and how to have tangible and intangible metrics.