Short and long-term planning | August Jackson, Senior Director of Market and Competitive Intelligence at Deltek

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Into the Fray - The Competitive Intelligence Podcast

Product-Marketing Alliance

13 episodes

9 months ago

Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function. This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.

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Marketing

Business

Short and long-term planning | August Jackson, Senior Director of Market and Competitive Intelligence at Deltek

Into the Fray - The Competitive Intelligence Podcast

49 minutes 57 seconds

3 years ago

Short and long-term planning | August Jackson, Senior Director of Market and Competitive Intelligence at Deltek

In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon, is joined by August Jackson, Senior Director of Market and Competitive Intelligence at Deltek.

The pair share their expertise and discuss the role of short and long-term planning in a competitive intelligence program, focusing specifically on how to plot a set of CI initiatives on a yearly or quarterly basis.

Erik and August have left no page unturned, discussing a breadth of topics, including SWOT analysis, stakeholders, and KPIs.