Creating a CI feedback loop: Building a competitive intelligence program that’s collaborative and connected to what your users really need

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Into the Fray - The Competitive Intelligence Podcast

Product-Marketing Alliance

13 episodes

9 months ago

Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function. This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.

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Creating a CI feedback loop: Building a competitive intelligence program that’s collaborative and connected to what your users really need | Aaron Stillman, AB Tasty

Into the Fray - The Competitive Intelligence Podcast

41 minutes 51 seconds

3 years ago

Creating a CI feedback loop: Building a competitive intelligence program that’s collaborative and connected to what your users really need | Aaron Stillman, AB Tasty

In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Aaron Stillman, VP of Product Marketing & Education at AB Tasty.

A CI program simply cannot be created in a vacuum, and Aaron has over four years of experience in making sure that everyone’s on-board by letting their true feelings be known about the process he’s building.

In this episode, Erik and Aaron discuss just that: how to create an inclusive and collaborative CI program that key stakeholders can adjust to for company-wide success.