Building credibility as the owner of a CI program | Holly Jackson, Head of Competitive Intelligence at Talkdesk

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Into the Fray - The Competitive Intelligence Podcast

Product-Marketing Alliance

13 episodes

9 months ago

Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function. This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.

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Marketing

Business

Building credibility as the owner of a CI program | Holly Jackson, Head of Competitive Intelligence at Talkdesk

Into the Fray - The Competitive Intelligence Podcast

46 minutes 27 seconds

3 years ago

Building credibility as the owner of a CI program | Holly Jackson, Head of Competitive Intelligence at Talkdesk

In this episode of Into the Fray, Erik Mansur, VP of Product Marketing at Crayon, welcomes Holly Jackson, Head of Competitive Intelligence at Talkdesk for a discussion on how PMMs can build credibility as the owner of a CI program.

Holly is a competitive intelligence expert with a passion for using data to uncover competitive insights and strategic advantages.