Analyzing your competitor's win-loss and competitive success | Penny Moran, Head of Competitive Intelligence at Zuora

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Into the Fray - The Competitive Intelligence Podcast

Product-Marketing Alliance

13 episodes

9 months ago

Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function. This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.

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Marketing

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Analyzing your competitor's win-loss and competitive success | Penny Moran, Head of Competitive Intelligence at Zuora

Into the Fray - The Competitive Intelligence Podcast

47 minutes 19 seconds

3 years ago

Analyzing your competitor's win-loss and competitive success | Penny Moran, Head of Competitive Intelligence at Zuora

In this episode of Into the Fray: The Competitive Intelligence Podcast, Penny Moran, Head of Competitive Intelligence at Zuora, joins host Erik Mansur, VP of Product Marketing at Crayon.

Penny has extensive experience in competitive experience and in this episode, Erik delves into her knowledge of win-loss analysis, and how it can be used to learn more about your competition.