Food, accessories, services, tech gadgets - the house pet market is huge and diverse. The number of pets in Germany has been growing for years, and so has the amount Germans are willing spend on the welfare of their animal loved ones. And the outlook for the future is top dog! So what are the particulars of Germans’ relationships with their pets? We talk to a Swedish pet insurance company that has recently expanded to Germany. And we ask two members of Germany‘s biggest pet association for an overview of a doggone great market.   Our Guests:  Natalie Rosen is country manager for Germany at Swedish company Lassie, a preventative pet insurance provider that entered the German market in 2023. Antje Schreiber and Rowena Arzt work for Germany’s oldest and biggest pet association, the Zentralverband Zoologischer Fachbetriebe, ZZF. It represents the professional, economic and socio-political interests of the German pet industry and organizes the world's leading trade fair Interzoo. Arzt is responsible for the exhibition department as well as a subsidiary that helping companies in the pet business internationalize their business. Schreiber is head of communications.