Fractional CMO: Half the Time, Double the Impact! (Part 2)

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intheOffice Cast

The ITO Team

17 episodes

8 months ago

Entrepreneurs Jon and Adam are passionate about business culture, technology and solving challenges and misconceptions surrounding hybrid and remote working. Their podcast asks big questions and tries to find the answers. Chatting with business leaders, office and facilities managers, HR professionals and IT professionals. Jon and Adam not only open Pandora’s box, but have a good ruffle about in it to get to the good stuff

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Fractional CMO: Half the Time, Double the Impact! (Part 2)

intheOffice Cast

46 minutes 23 seconds

11 months ago

Fractional CMO: Half the Time, Double the Impact! (Part 2)

In part 2 of our interview with Emma Rainey, a fractional Chief Marketing Officer (FCMO), she shares her insights on the role of a fractional CMO. She emphasises the importance of strategic direction and translating business goals into actionable marketing plans. Emma discusses managing expectations with founders and CEOs, the balance between strategic advice and operational tasks, and the significance of storytelling in marketing. She also highlights the challenges of working part-time, staying updated with industry innovations, and maintaining clear communication with the leadership team.