We just had an amazing conversation with Dr. Jay Greenstein where we dove deep into leveraging technology and evidence-based care to improve patient outcomes and grow your brand. Dr. Jay's company, Kaizennovate, is all about using data science and behavior change science to make a difference in healthcare. They offer a customizable app that helps chiropractors educate patients and improve care plan adherence. But it's not just about increasing revenue, it's about providing remarkable experiences and better results for patients.