Building a SaaS Product That Scales: Lessons from Apollo.io

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/ea/ca/4e/eaca4e00-ad31-17a6-aab3-e6670c527f82/mza_4542155160530852022.jpg/600x600bb.jpg

Internet Money: Marketing Strategies for Agencies, Coaches, SMMA, and Info Products

Jax Dwyer

42 episodes

6 days ago

I'm Jax Dwyer, the host of the 'Internet Money' podcast. We dive deep into the latest trends and opportunities in the agency, coaching, consulting, and info-products space. Each episode has actionable strategies, expert insights, and step-by-step guides to help you create and sell your services and info-products. Join us for impactful episodes designed to help you scale your business and increase your income

Marketing

Business

RSS

All content for Internet Money: Marketing Strategies for Agencies, Coaches, SMMA, and Info Products is the property of Jax Dwyer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/41177058/41177058-1724372949400-e57c460ce16b6.jpg

Building a SaaS Product That Scales: Lessons from Apollo.io

Internet Money: Marketing Strategies for Agencies, Coaches, SMMA, and Info Products

40 minutes

1 year ago

Building a SaaS Product That Scales: Lessons from Apollo.io

In this episode of the Internet Money Podcast, we sit down with Aakash Gupta, founder of the Product Growth newsletter and podcast. With over 15 years of product management experience, Aakash shares his top advice on how to launch and grow a successful SaaS product in under a minute. He dives deep into his journey from building SaaS platforms like Scout Force and Apollo.io to creating effective gamification strategies for increasing user engagement and reducing churn. Learn about actionable insights on scaling SaaS, product development, and the future of AI in the software industry. If you’re an agency owner, coach, or consultant looking to scale your business or break into the content creation game, this episode is packed with valuable strategies. Discover how Aakash monetized his expertise through a successful paid newsletter, and find out how to build and grow your own SaaS or content business!

Chapters:

0:16 Aakash’s One-Minute Product Growth Advice

1:07 Aakash’s 15 Years of Product Management Experience

1:16 Building SaaS Products: Scout Force, Raptor Beats & Apollo.io

3:22 How to Expand a SaaS Product Beyond its Core Use Case

4:19 Lessons from Apollo.io: Scaling & Product Sequencing Strategies

7:35 Go High-Level vs. Closed.com: Focusing on One ICP vs. Expanding Use Cases

9:57 Gamification in B2B SaaS: Increasing User Engagement & Retention

10:24 Onboarding Strategies: Gamification vs. 1-on-1 Onboarding Calls

17:33 When Should You Hire a Product Manager for Your SaaS Startup?

19:06 The Future of Product Management and AI in Software Development

23:50 Role of a Product Manager: CEO of the Product and Leading Product Strategy

26:35 How Product Managers Bridge Engineering, Design, and Marketing Teams

27:13 Aakash’s Content Creation Journey: From LinkedIn Viral Posts to Paid Newsletters

32:07 How Aakash Monetizes Content and Leverages Podcasts for Growth

34:04 Business Growth Strategies: Coaching Programs and Scaling Content Creation

37:02 Aakash’s North Star Goal: Reaching 2 Million Product Managers Globally

38:26 80/20 Advice for Business Owners Breaking into Content Creation

40:00 Connect with Aakash Online

Tags:

product management, SaaS scaling, Aakash Gupta, Apollo.io, Internet Money Podcast, product growth, content creation, SaaS onboarding, B2B SaaS, gamification strategies, SaaS expansion, cold email tips, LinkedIn content strategy, product strategy, hiring product managers, product-led growth, SaaS retention, AI in product management, business growth, newsletter marketing, scaling SaaS, coaching business, SaaS success, SaaS launch, SaaS product development, SaaS user engagement, software development strategies, scaling digital businesses