In this episode of the Internet Money Podcast, Jax sits down with Adam Rehm, founder of Rehm Copy, a thriving email marketing agency that generates $30K–$35K a month in revenue. Adam shares the inside scoop on how he scaled his agency from freelance copywriting to managing a 10-person team, servicing e-commerce brands. He discusses the critical steps to launching a successful online business, from learning the skills through free resources like YouTube to mastering manual outreach and stacking up case studies. Adam dives deep into the importance of email marketing for e-commerce brands, explaining how his team helps clients convert lost traffic into valuable leads by growing their email lists and delivering value-driven content that nurtures potential buyers. He breaks down the strategy behind a high-converting e-commerce funnel and how email fits into this process, helping brands capture and convert customers that would otherwise slip through the cracks. Whether you’re just starting your online business or looking to scale your agency, this episode offers actionable insights on building a team, scaling with automation, and the power of personalized, high-quality email marketing. Adam also touches on content creation, the role of YouTube and newsletters in lead generation, and how to balance value with selling in every customer interaction. Tune in for real-world lessons on scaling your agency, improving email marketing strategies, and how to build trust with clients, both online and offline. Chapters: 00:00 - Introduction: Meet Adam Rehm 01:08 - Building a Successful Online Business from Scratch 02:43 - The Evolution from Freelance Copywriting to Email Marketing 04:06 - What Rehm Copy Does for E-Commerce Brands 05:57 - Breaking Down an E-Commerce Funnel: Where Email Fits 07:23 - Capturing Emails: Incentives, Lead Magnets, and Personalized Flows 09:39 - Turning Prospects into Buyers: Email Campaign Strategies 11:15 - Content that Drives Conversions: What Works and Why 12:36 - Why Most E-Commerce Brands Rely on Ads, Not Email 13:44 - The Power of Email Lists: Why Owning Your Audience Matters 14:18 - The Importance of Content Creation and Lead Nurturing 16:19 - How YouTube and Ads Help Scale Client Acquisition 17:43 - Running Meta Ads to Drive Traffic and Leads 18:18 - Sequencing Leads into Newsletters for Long-Term Engagement 20:03 - The College Debate: Why Adam Chose Entrepreneurship Over College 22:19 - The Power of Focus: Building an Agency and Avoiding Distractions 24:14 - Hiring and Team Building: Adam’s Biggest Lessons 25:22 - Balancing Health, Wealth, and Relationships as an Entrepreneur 27:38 - Rapid Fire Questions: Business Books, Marketing, and Personal Growth Tags: email marketing, e-commerce, copywriting, online business, scaling an agency, manual outreach, case studies, content creation, team building, lead generation, newsletters, YouTube, marketing funnels, business automation, entrepreneurship