Surviving Market Site Consolidations

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/7c/42/be/7c42bef8-487b-c914-9fa9-ac28a40a3ddf/mza_137796986652536694.jpg/600x600bb.jpg

International Web Effectiveness Podcast

Bill Hunt and Bill Scully

38 episodes

6 days ago

Welcome to the International Web Effectiveness Podcast by International Web Mastery! Join hosts Bill Hunt of Back Azimuth Consulting and Bill Scully of Digital Marketing Fuel, LLC as they discuss global SEO and digital marketing. Perfect for those seeking to enhance their online presence and drive international growth through effective SEO strategies. International Web Mastery specializes in simplifying global SEO, particularly HREFLang elements. Whether you're a pro or a beginner, our expert insights will help you master the challenges of global web effectiveness. #hreflang #internationalseo

Marketing

Business

RSS

All content for International Web Effectiveness Podcast is the property of Bill Hunt and Bill Scully and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/41568508/41568508-1737734543499-97205fcc5cb8e.jpg

Surviving Market Site Consolidations

International Web Effectiveness Podcast

46 minutes 1 second

9 months ago

Surviving Market Site Consolidations

In this episode of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully discuss strategies for market site consolidations and website migrations. They cover the impact on SEO, managing language and content across markets, and operational considerations. The conversation also touches on URL management, evaluating web assets, and the implications of template changes on SEO performance.
They further explore managing redirects during migrations, stressing the importance of planning, monitoring, and testing to prevent issues like broken links and traffic loss. The discussion includes tools and strategies for redirect management, understanding where redirects are implemented, and post-migration monitoring. Data analysis is highlighted as crucial for optimizing redirects and ensuring key URLs are addressed during the process.____________________________________________

► IBM Overview of reason on Twitter - https://x.com/bryanfcasey/status/1659941975519375360?prefetchTimestamp=1737563088115&mx=2 ► Britney Muller's AI Course - Actionable AI for Marketers - https://maven.com/britney-muller/actionable-ai-for-marketers

► Noah Learner - Branch Tools GSC Data Management Solution - https://branch.tools/

____________________________________________

Hosts: Bill Hunt and Bill Scully

Full show notes: ⁠ https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-22-surviving-market-site-consolidations/

___________________________________________

Looking for more episodes like these?

Check out our main YouTube channel: https://www.youtube.com/@InternationalWebMastery

Or visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/

____________________________________________

Join our Facebook Group:

► Public - https://www.facebook.com/groups/1097711877977484/

____________________________________________

► Facebook: https://www.facebook.com/internationalwebmastery/

► Instagram: https://www.instagram.com/internationalwebmastery/

► Twitter: https://x.com/IntlWebMastery

► LinkedIn: https://www.linkedin.com/company/international-web-mastery/