THE 3-STEP EMAIL MARKETING SET UP PLAN

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International Institute Of Digital Marketing™

574 episodes

1 hour ago

International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM™. IIDM™ puts forth the energy, devotion, and strength to make Digital Skills and the principles of Digital Marketing available and accessible to anyone and everyone who needs to develop their marketing skills in the digital age. For more details visit us on https://thedigitalmarketinginstitute.org

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THE 3-STEP EMAIL MARKETING SET UP PLAN

International Institute Of Digital Marketing™

1 minute 38 seconds

3 years ago

THE 3-STEP EMAIL MARKETING SET UP PLAN

#emailmarketing #strategy

Hi, i’m cally, from the international institute of digital marketing.

Here are some tactical #emailmarketing tips and tricks.

Step 1 – understand #emailmarketing #strategy

Each email we send has one of five purposes:

● Indoctrinate – teach them who you are

● Engage – get them to buy

● Ascend – get them to buy more

● Segment – learn what they want to buy next

● Reengage/win back – bring them back

These are the 5 stages to a solid #emailmarketing #strategyand this is absolutely where you must start.

Step 2 – learn how to approach writing high-converting emails

Now you have a grasp on the five stages of #emailmarketing, but when it comes to actually writing the…

● Subject lines

● Body copy

● And landing pages for those emails

… you need to understand the responsibilities of each element of an email.

Break down your method for writing high-converting emails by focusing on the “job responsibilities” of each element in that email.

A lot of emails fail because the email marketer doesn’t understand the job of each part of an email.

Step 3 – learn the emotional triggers that increase email click-through rate

Now that you’re getting those emails opened — you need to get the click.

Each email we send contains one or more of these principles of persuasion.

● Gain

● Logic

● Fear

● Scarcity

These principles of persuasion can be applied anywhere you want people to take action and they’re sure to get more clicks from email.

For more information, visit www.iidm.world

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