: #backlinks #keywords #content

The best place to hide a dead body is on the second page of google.

You’ve probably heard that before. It’s a common joke amongst seos because only 0.78% of people click results on the second page of google.

Jokes aside, here’s the reality:

If you rank on page two or beyond, you’re practically invisible.

Hi, i’m cally from the international institute of digital marketing. Let’s learn how to solve that in 5 easy steps.

Step #1. Choose a keyword

Most of you have probably done this already but if you haven’t, you need to choose a keyword that you want to rank for on the first page of google.

Step #2. Check the competition

Just as it’d be tough to start a successful variety store across the road from walmart, it’s hard to rank on the first page of google when competition is fierce. So the next step is to understand the competitive landscape—starting with whoyou’re up against.

Step #3. Choose or create a page (that aligns with search intent)

It’s important to realize that google ranks web pages, not websites.

Now, the page you want to rank on google might be your homepage, but it doesn’t have to be. It can be any page. Just make sure it aligns with search intent (i.e., is the type of #content google wants to rank for your target keyword).

Step #4. Make sure your #content covers the topic in full

Having #content that aligns with search intent isn’t enough. It also needs to be deserving of a place on the first page, where google aims to show the most relevant, useful results.

Step #5. Estimate how many #backlinks you need

#backlinks are an important ranking factor. Not only has google told us this, but pretty much every industry study has found a positive relationship between organic search traffic and #backlinks.

For more information, visit www.iidm.world

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