#seo #backlinks #onpage #seo

Looking to become an #seo expert but have no clue where to begin?

With demand for #seo professionals higher than ever and average hourly rates sitting between $75-$150, there’s a clear financial incentive to get good at #seo.

But with no colleges offering degrees in #seo, it’s up to you to carve your own path in the industry.

Hi i’m cally, from the international institute of digital marketing. Let’s look at how to kickstart your journey to becoming an #seo expert in 3 simple steps.

1. Learn how search engines work

Google’s index contains trillions of web pages, which is built primarily from crawling the web.

When you type a query into google, it pulls all matching pages.

Because there are often millions of relevant results, google’s algorithm then ranks them based on hundreds of factors. Nobody knows what all of these factors are or how they’re weighted, but we do know some. So take the time to learn moreabout the search engine you are targeting.

2. Understand the three key ranking factors

Lots of people get bogged down optimizing for ranking factors that aren’t all that important. So before you start obsessing over pagespeed or title tags, make sure you’re on top of the three big ones.

Relevance

This is how well your page matches the query.

Authority

This largely boils down to #backlinks. Google sees links as votes of confidence. The more high-quality #backlinks you have, the higher you’re likely to rank.

Utility

Google aims to show the best result in pole position. That means it isn’t enough just to match search intent. So the best course of action is to review the current top-ranking pages and see what’s good about them, and where they fall short.

3. Master the four main buckets of #seo

Think of #seo as a puzzle with multiple pieces. Understanding how they fit together is essential knowledge for any industry professional.

The four pieces are:

Keyword research;

On-page #seo;

Link building;

Technical #seo

For more information, visit www.iidm.world

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