Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
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Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
The Residential Interior Designer's Brand Problem: Why Luxury Clients Choose Less Talented Designers
Interior DesignHer
1 hour 17 minutes 40 seconds
4 months ago
The Residential Interior Designer's Brand Problem: Why Luxury Clients Choose Less Talented Designers
If you're a residential interior designer who creates beautiful work but watches less talented competitors win luxury projects, this episode reveals the psychological framework that's costing you dream clients.
Ericka Saurit brings a unique perspective to residential interior design branding through her background with corporate design firms and luxury manufacturers. After transitioning from practicing interior design to marketing, she now helps designers solve what she calls "residential interior design's brand problem"—why talented designers lose projects to inferior competitors.
In this episode, Ericka reveals:
Why your competitors win luxury clients through psychology, not superior design skills
The diagnostic framework that prevents prospects from ghosting you after proposals
How luxury clients evaluate residential designers differently than you think they do
The specific messaging patterns that attract budget shoppers versus clients who value expertise
Why your brand transformation affects everything from initial inquiries to referral quality
Whether you're struggling to communicate your value or tired of competing on price with less experienced designers, Ericka's insights will transform how luxury clients perceive you and help you build a brand that attracts clients who choose you over cheaper alternatives.
Connect with Ericka:
Website: https://www.sauritcreative.com/
Instagram: https://www.instagram.com/sauritcreative/
LinkedIn: https://www.linkedin.com/in/erickasaurit/
Join the Interior DesignHer community:
Website: https://www.interiordesignher.com/
Instagram: https://www.instagram.com/interior_designher/
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Interior DesignHer
Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
