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Join us on the InterDev B2B Digital Marketing Podcast. In this episode, Emeric Ernoult, founder and CEO of Agorapulse, shares his insights on the evolution of marketing attribution from traditional to digital media. Explore the challenges and complexities of tracking user interactions across various platforms, especially in the context of social media attribution.

Emeric discusses the unique capabilities of Agorapulse in helping marketers effectively track and attribute the value of their social media efforts. The conversation also touches on the differences between B2B and B2C marketing in social media, emphasizing the importance of content distribution and engagement in understanding the customer journey. 

This episode is essential for digital marketers looking to grasp the nuances of marketing attribution in social media and seeking strategies to measure and enhance the impact of their campaigns. Tune in for valuable insights on mastering the art of social media attribution in today's digital era.