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Join Aia Laser on the latest episode of B2B Marketing Insider as she chats with Dana Carmiel Shterman, Director of Digital Marketing at PlaxidityX, about redefining B2B digital marketing strategies.
The discussion covers a spectrum of topics—from the evolution of AI in content creation and dynamic personalization to the role of agile KPI tracking and multi-channel optimization. Dana’s insights reveal how even startups can maximize their limited resources using innovative tools.
This episode is packed with actionable advice for marketers looking to refine their campaigns, improve engagement, and generate more qualified leads. Tune in to learn how to turn data into a strategic asset without sacrificing creativity.
Chapters:
(00:00) – Welcome to the B2B Marketing Insider with Aia Laser and Guest Dana Shterman
(00:41) – Digital Marketing Career of Dana Shterman from PlaxidityX Automotive Security
(01:44) – Insight Agents: The Role of AI in Shaping Digital Marketing in 2024, 2025, and Beyond
(06:17) – From Tradition to Digital: Personal Story Behind Data-Driven Decisions
(13:18) – Decoding KPIs: Mastering Metrics Across Marketing Channels
(18:56) – The Personal Touch: The Power of Personalization in B2B Marketing
(27:28) – Creative Data: Balancing AI-Driven Testing with Authentic Creativity
(30:31) – Closing Remarks of the B2B Marketing Insider with Aia Laser and Guest Dana
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