In this episode, we had the pleasure of interviewing Bethany Winston, owner, and Editor-in-Chief of Kidding Around Greenville, as she shares valuable insights on assessing risk in your small business.
Small Business Financial Risk: The Peaks and Valleys
At Intelligent Investing, we emphasize four dimensions of risk:

* Your willingness to take on risk
* Your ability to manage risk
* Your need for risk to meet your financial goals
* The actual risk present in your investment portfolio 

Bethany Winston highlighted the financial challenges inherent to her small business, which relies predominantly on advertising revenue. It’s not uncommon for income in this sector to fluctuate throughout the year. The feast-or-famine dynamic can make managing finances nerve-wracking
Financial Safety Nets and Resilience
Bethany wisely shared that she maintains a clear distinction between personal and business finances, a practice we strongly advocate. She sets aside specific amounts for personal income, ensuring that, even during lean periods, the business can continue to operate and pay employees.
COVID-19 was a stark test for businesses. Bethany’s experience mirrored many entrepreneurs’, with traffic and client advertising taking a hit. However, she emphasized the importance of having a financial safety net to weather such storms. By diversifying her content and addressing the changed needs of her audience, she managed to not only stay afloat but also experienced increased traffic in 2020.COVID-19 was a stark test for businesses. Bethany’s experience mirrored many entrepreneurs’, with traffic and client advertising taking a hit. However, she emphasized the importance of having a financial safety net to weather such storms. By diversifying her content and addressing the changed needs of her audience, she managed to not only stay afloat but also experienced increased traffic in 2020.
Living Below Your Means: A Wise Financial Habit
We discussed the critical principle of living below your means, which acts as a buffer during times of financial stress. Having a game plan and the ability to pivot is pivotal to surviving and thriving through challenging times. Risk management is at the core of Intelligent Investing’s financial strategies. We offer a complimentary risk assessment to help you understand your risk tolerance and assess your portfolio’s risk. Reach out to us to get started.
Small business owners face unique financial risks and rewards. When it comes to risk management, especially in your finances and financial goals, we encourage a prudent, diversified approach. The COVID-19 crisis highlighted the importance of having a financial safety net. Ensuring you can manage expenses and continue operations during challenging periods is crucial. We always advocate living below your means and having a solid financial game plan in place to navigate financial uncertainties.
We’ll be interviewing Bethany on several podcasts regarding markets, passive investing, and diversification, so be sure to subscribe to our Intelligent Money Minute podcasts.
Bethany Winston Bio
Bethany Winston is the owner and editor-in-chief of Kidding Around Greenville & Kidding Around Spartanburg. She enjoys exploring parks, discovering local events, and meeting the people who make Greenville an amazing place to live.
Kidding Around Greenville is known for tapping into the heart of Greenville and bringing readers firsthand reviews of the best things to do and see in the Upstate and Southeast region. Readers use Kidding Around® to find things to do, places to visit, and businesses and resources they need,