This week on Success Beyond Borders, we dive deep intotransformation and growth in the ever-evolving media and entertainment sector. We unpack insights from nGülam's "The Unfolding Script," a guide for thriving in this dynamic industry. Discover how to move beyond outdated strategies and embrace aprofound transformation. We explore four key elements for success:

• Organizational change: Breaking down silos and fostering collaboration.
• Methodology modernization: Ditching old sales tactics for proven frameworks likeMEDDIC, Challenger, and Value Selling.
• Technology implementation: Building robust data infrastructures and leveraging analytics.
• Leadership alignment: Ensuring the C-suite is committed to guiding and supporting the transformation.

We also examine the critical components of a transformation program, including strategic foundations,go-to-market planning, channel strategy, revenue operations, and sales enablement. We discuss the importance of change management and equipping sales teams with the necessary skills through training and coaching. Finally, we explore how to make these changes stick through reinforcement strategies, including consistent communication, performance monitoring, and creating aculture of continuous improvement.

Tune in to learn how your company can navigate the rapidly changing media and entertainment landscape and achieve sustainable growth.

To learn more visit https://ngulam.com/