This episode delves into the complexities of international expansion for B2B technology and media SMEs. It highlights the strategic importance of going global to stay competitive while addressing the challenges, such as regulatory landscapes and cultural differences. The podcast explores various market entry strategies, including exporting, licensing, joint ventures, acquisitions, and foreign direct investment, emphasizing the need to align these choices with a company's unique capabilities and market goals. Key factors influencing success, such as market-specific, firm-specific, industry-specific, and host country factors, are discussed.

The episode also covers building a global team, mitigating risks, and adapting to the evolving media and entertainment sector. It stresses the importance of data-driven decisions, strategic guidance, and customized solutions. Ultimately, the episode offers a roadmap for B2B SMEs to unlock their global potential.

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