In this episode, we delve into the Go-To-Market (GTM) challenges faced by established media technology companies transitioning to SaaS.

Using the example of a "titan" in the industry that stumbled when launching an innovative AI platform, we explore the "SaaS Paradox": why a company's traditional strengths can become obstacles in a new market.

Discover the concept of the "GTM factory" and the critical need to align different sales motions (high-touch, medium-touch, and no-touch/low-touch PLG) with specific customer segments.

Learn how a multi-faceted GTM strategy is essential for sustained growth, moving beyond a binary choice between sales-led and product-led growth. We'll also cover key enablers like clear segmentation, cross-functional alignment, rules of engagement, and data-driven optimization.

Finally, we'll discuss strategic takeaways for media tech leaders, including revenue growth management, organizational design, and the importance of local market nuances. Tune in to understand how to orchestrate your GTM motions into a revenue symphony that resonates in today's rapidly evolving market.