This podcast episode explores the need for B2B media tech companies to upgrade their go-to-market (GTM) strategies in the face of a rapidly evolving media landscape. The episode uses the analogy of Steve Jobs' return to Apple in 1995, where he recognized the need to adapt to a new technological era, to highlight the similar challenges and opportunities facing the media and entertainment industry today.

Key topics covered in this episode include:

• The rise of streaming, the proliferation of content, and the explosion of AI as major forces shaping the media landscape.
• Challenges faced by B2B SMEs in achieving sustainable revenue growth, including market expansion difficulties, unsustainable revenue growth, complex B2B sales cycles, undefined sales strategies, and limited resources and expertise.
• Strategic imperatives for staying ahead, such as embracing AI-driven solutions, fostering strategic partnerships and alliances, and building an agile and adaptable organization.

The episode emphasizes the importance of partnering with a trusted advisor like nGülam, which offers a structured framework for navigating these challenges and achieving success in the dynamic media tech market.