Inspired by Seth Godin's book, 'Permission Marketing,' On today's episode, Stephen and Jason discuss how you can respectfully earn your customer's attention whilst being sensitive in your marketing strategy. Today many businesses are fighting for our attention, using aggressive and outdated interruption marketing tactics that spam our inboxes, leaving us with a sour taste in our mouth.

Your customer's attention is a privilege, not a right, so you always need to have the best interest of your customer at the forefront of your strategy.

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