Today on the podcast it’s all about how to craft an irresistible offer. To create an irresistible offer you must make it clear to your customer that the value you offer is greater than the price, this shifts their mindset from the uneasy feeling of  "I'm being sold to" to the urgency of "buy now", you should also find the touchstone that is a perfect fit for your proposition, an example would be "double your money back" as the HKVC is offering, most importantly your offer should be believable, a sure way to inject authenticity is with social proof, real data to back you up, credibility and authority endorsement.

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