Today on the podcast we dive into fascinating topics (including faux chicken), all kidding aside join us and find out what you need to take into account when crafting your business proposition. We discuss human psychology from the lessons of Robert Cialdini, Dan Ariely, Frank Kern and Charlie Munger. They provide all the tools for configuring a bulletproof proposition by understanding what's important and making sure that you are ethically nudging your customers' behaviour in a way that is good for them and designed to achieve your objectives as well.

For more information check out our encyclopedia at http://intelligentcontent.marketing