Today we have a really interesting discussion for you, find out what it takes to position your content platform in such a way that you ensure a win by default and what are the best and easiest ways to differentiate yourself from the competition.

Learn how to manifest value in the connection economy and reach the two types of customers, those who want to pay and those who do not. Find out how to turn the customers that don’t want to pay into allies and advocates of your brand.

For more information check out our encyclopedia at http://intelligentcontent.marketing