Intellicast is a market research industry podcast presented by EMI Research. In this podcast, join host Brian Peterson as he discusses the research industry from a vendor perspective, as well as current trends and happenings in the industry, upcoming events, and interviews with other industry professionals.
Intellicast is brought to you by EMI Research Solutions.
All content for Intellicast is the property of EMI Research Solutions and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Intellicast is a market research industry podcast presented by EMI Research. In this podcast, join host Brian Peterson as he discusses the research industry from a vendor perspective, as well as current trends and happenings in the industry, upcoming events, and interviews with other industry professionals.
Intellicast is brought to you by EMI Research Solutions.
The Dirty Secret of Data Quality with Roddy Knowles
Intellicast
31 minutes
1 year ago
The Dirty Secret of Data Quality with Roddy Knowles
Welcome back to Intellicast! We are back with a great episode. Joining Brian Peterson and Matthew Alexander to talk data quality is the COO of dtect, and friend of the podcast, Roddy Knowles.
Kicking off the episode, Brian and Matthew catch up with Roddy on what he has been up to since the last time he was on the podcast, including what led him to move over to dtect, a new data quality platform.
After getting the low down on dtect and learning what they are all about, the guys turned the conversation to data quality in the industry. As an industry, we have been talking about data quality for some time now. Roddy gives his thoughts about the industry's strides in tackling data quality issues and what hasn't been done well.
Next, the guys turn their attention to the discussion of bots and how it seems to be a significant focus when people talk about data quality. Roddy gives some great insight into how bots make up a small fraction of overall data quality issues and how they are just a subset of the larger
fraud issue.
After going down a couple of rabbit holes, Brian asks Roddy where he sees data quality in the industry going over the next few years. Roddy doesn't disappoint. He talks about how if we don't properly address data quality issues, it could lead to the end of quantitative research as we currently know it.
This is a great conversation you don't want to miss!
You can learn more about dtect and their solution by visiting their website: www.dtect.io
Want to connect with Roddy? You can connect with him on LinkedIn: https://www.linkedin.com/in/roddyknowles/
Thanks for tuning in!
Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here.
We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/
Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Intellicast
Intellicast is a market research industry podcast presented by EMI Research. In this podcast, join host Brian Peterson as he discusses the research industry from a vendor perspective, as well as current trends and happenings in the industry, upcoming events, and interviews with other industry professionals.
Intellicast is brought to you by EMI Research Solutions.
