I help companies solve technology problems and use legal tools to increase their market share and valuation. Today I want to talk about startup industry pitfalls. Generally, let’s think of three categories of pitfalls: o Corporate / Structural o Employee and Founder Issues o Protecting Intellectual Property such as the brand and technology. I prepared this topic for a conference table talk, but my table talk ended up going in a very different direction at the event, so this broadcast is adapted from my unused notes.